Lee Graham's Digital Home

This is the second post I've guest authors for Mindflash. You can view the first post here... 37signals’ Idealogy Meets Online Training (Part 1): Meetings are Toxic

Excerpt from this most recent post:

 

“Instead of trying to outspend, outsell, or outsponsor competitors, try to out-teach them.”

Think about it this way: There will always be a competitor with more money for advertising, marketing, and expensive client dinners. But if your competitor is in that mindset, what are the chances they are thinking about building their clients by educating them on how to do their jobs better, how to be more organized, or how to save $100 per month by using this special type of light bulb over that one?

In the book Rework, the gents from 37signals give the example of Gary Vaynerchuk. Gary took his small, family-run wine business online and made it a huge success by educating people via Wine Library TV. It was a simple idea: teaching people why this wine goes well with that dish or how this wine is different because the grapes are from Italy. I’m sure Gary never thought that this approach could be so beneficial, but he took his mom-and-pop wine shop from a decent business to a multi-million dollar operation by “out-teaching his competition”. (Check out a few of these videos of Gary!)

 You can read the rest of the post here...

MORE GOOD NEWS:

Mindflash has finally released their new software for online training. Check out the articles from TechCrunch and Venture Beat

• Mindflash kills the training coordinator for small to mid-size businesses
• Mindflash Releases Online Training Software To The Public

I've only had two critiques of Android so far: 1) OS Fragmentation & 2) some tweaks to the UI/UX would be nice.

As Google has a solid history of doing, they are stepping up their game with the next release of Android 2.3 (Gingerbread). Google is said to be "laser-focused" on improving the UI so carriers don't need custom skins such as: Motoblur, Ninjablur, SenseUI, etc...

Two possible, positive benefits if this pans out: 1) the end of these custom UI's from carriers that slow down the devices and cause so much pain while waiting patiently for them to upgrade, and 2) a better user experience is really welcomed!

The best part, it is rumored that Android 2.3 (Gingerbread) will be coming Q4 of this year, and then after that it will move over to a year;y iteration/release process.

Interesting overall fact about Android I didn't know,

"If this news is true, it means that Google Android has had five variants that has a code name taken from the cake, such as Android 5.1 as 'Cupcake', Android 1.6 'Donut', Android 1.2 'Enclair', Android 2.2 'Froyo' (Fozen Yogurt) and Android 3.2 'Gingerbread '. If the note all the names that have the prefix letter alphabet C, D, E, F and G. An intelligent approach than Google, while the use of a snack/cakes makes this platform so impressed more "sweet" and sound friendly for the user." - via Oki Rosgani